Cherie made Aliyah from South Africa at the age of 16. After her army service, she worked in marketing until she joined the Modiin Maccabim Reut Municipality Absorption Department as an Aliyah Coordinator. She held that position for close to a decade. Cherie runs a Project Marketing Management agency helping Olim, both new and veteran, reach their marketing goals, understand their audiences and opportunities, and provide them with tools to succeed in Israel. For the past 15 years, she has run Modiin Ladies and volunteered for the TELFED South African Zionist Federation in Modiin.